March 2011 - June 2011
Brief
“Do something” - Internship time at Hyper Island
Thought:
Why not go to the most exciting place in the world right now?
Outcome
Experienced the innovative and rich technology scene in Korea. Gained knowledge about mobile services and behavior. This will definitely serve lot of inspiration for forthcoming projects.
What did I do?
Commuted for two hours every day. Spent the rest of my days at Profero, the global digital agency. Worked with an app for korean mothers. Creative concepts for big brands. Met fantastic people. Ate food that I still dream about. Enjoyed music festivals, art exhibits and travels during my spare time.
Will lecture about every-day technology in Korea at Beckmans School of Design in November.
Nominated for the Swedish Design awards 2010
March 2010 - February 2011 / Great Works
Brief
Make a fashion web magazine for the client JC - Jeans & Clothes
Insight
Fashion is not just angry models rushing down a catwalk. It’s also fun!
Outcome
JC Magasin!
Digital agency Great Works and swedish clothes chain JC - Jeans and Clothes wanted to create a monthly web magazine to suit their brand new line of communication. Together with an amazing art director I was creating up-to-date content within music, fashion and goofyness to create an atmosphere where fashion is fun and games.
Together we were developing interactive and exciting features to make the customer experience the world of JC. Each magazine had a different theme and look from the other.
All in all - a great freelance opportunity!
What have I learnt from this?
How to create content and text in the tone of voice of the client. How to think fresh and to restart every creative process for each magazine.
My work: Creative and copywriter
Martin Löfqvist: Creative and art director
Jacob Åström: Creative chief officer of everything
Last two pictures are screenshots from JC:s vimeo channel where you can find all the videos we made for the magazine (in swedish).
May 2010 / Hyper Island
Brief
Promote your class
Insight
We cannot promote ourselves unless we do something valuable and interesting.
Outcome
A communication experiment! Whydeo.com (site is not up and running right now)
Whydeo is a video platform where users can ask and upload any questions they want. We created this as a class with inspiration from services such as Twitter and Chatroulette. Our main reason was to celebrate curiosity.
My work
Concept creation, PR officer and copywriter.
What have I learnt from this?
How to pitch a Whydeo as a concept to a group of 41 people. How to present Whydeo in an attractive way to our audience.
The rest of my Hyper Island classmates worked with:
The design, development, project and production management, copywriting, the event and marketing efforts.
Highlights
The Whydeo concept got coverage in Contagious Magazine, a write up in LS:N Global and a tweet from Brainpicker to name a few. Articles in swedish available at Resumé and Metro.
”Elin Aram is one of the students responsible for building the Whydeo world - she explains how the team envisage it being used:
‘The idea of building this interactive video platform came from the notion of how asking questions breeds your curiosity and this is our way of celebrating it. We aren’t dictating which way it should go - it’s up to the users to decide. After all, something that aspires to be serious can turn into entertainment and vice-versa - that’s what’s so beautiful and exciting about the internet!’”
Contagious Magazine 2010-05-04
November 2009 / Hyper Island
Brief
Create a business idea and pitch it
Insight
We should take advantage of the GPS technique and ease the daily life of people
Outcome
Crumble!
Crumble is an iPhone-app currently under development. The main idea is to get information by people you trust, based on your geographical position. You can “leave a crumble” regarding anything. The code for your doorway during the 4 hours you are hosting your party or a drink recommendation at your favourite bar. The USP? Your information is only available for the people you trust.
We were offered financing by an investor in the jury after our final presentation.
My work
Concept and creative direction
What have I learnt from this?
How to make an idea a “one-trick-pony”. I also got an overview over the smartphone market and it’s future. Great stuff.
Great + brilliant fellow Hyper students
Robert Lindgren: Art direction
Erik Lindebratt: Development
Emelie Jobson: Design, marketing
Oskar Spångberg: Project management
